One Heart Channel organized with Idenium PR Agency the event BE CYCLE & FASHION EVENT – 12 famous designers creates bikes for the planet.
Among 12 famous designers we will find: Agatha Ruiz de La Prada, Ylan Anoufa, Kenzo Takada, Jerome L’Huillier, Kaori Ito, Karim Bonnet, Marithe Francois Girbaud…
During the Cannes Film Festival the bike can be seen at the SPA DES STAR (rue des ETATS UNIES) and at the ART AFFAIR EXHIBITION (Hotel Carlton International). If you are in Cannes don’t miss it !
ACT RESPONSIBLE mission is to make advertising people aware of their ethical , ecological responsibility through advertising messages, and the influence power of their creative works. Advertising has become proper reference in terms of behaviour and attitude, reason why it should be used as a vector for ethical messages to act responsibly.
In 2010, IDENIUM EVENT, ONE HEART CHANNEL (dedicated to solidarity and environment causes) have decided to support Act Responsible mission with a very innovative project. Using beauty and glamour to reach the communication peoples’ heart. Thanks to fashionable designers, fashionable brands too, wanting to join the cause, create a limited edition of unique pieces of Fashion customized bikes. These “oeuvres d’art” are revealed to the world through a few high hand exhibitions:
12- 22 MAY 2010 – SPA des stars at Cannes Film Festival
20- 24 MAY 2010 – ADVERTISMENT FESTIVAL IN CANNES
28TH of MAY 2010 – AUCTION, COCKTAIL and EXHIBITION at the PALAIS DE TOKYO
Follow BE CYCLE & FASHION, see the full reports http://www.oneheartchannel.com