AGATHA RUIZ DE LA PRADA / http://www.oneheartchannel.fr/becycle
The designers participating to the event all have an eco-responsible attitude on a daily basis. They share the commitment of the ACT Responsible Association, which supports a more responsible communication. With this eco-creative operation that became a reality thanks also to our partner Peugeot, we want to say to all generations that sustainable development, far from being a constraint, can be experienced in a glamorous, trendy and creative way!
Since 2001, the non-profit ACT Responsible association collects international advertising campaigns that promote social and environmental causes. By exhibiting these campaigns to the world, the association seeks to show how the creativity of advertising can be used to help & promote sustainable development issues.