Several big names of fashion agreed to participate voluntarily in ‘Be Cycle and Trendy’ on 2010.
Agatha Ruiz de la Prada, Marithé + François Girbaud, Kenzo Takada, Jean-Claude Jitrois, Antik Batik, Ora-Ito, Swarovski, Ylan Anoufa…customized a fixed gear to make an arty bike. All wished to express their own vision of an ethical fashion, more in sync with our period, so as to make sensitive the public to live the sustainable development in everyday life, in a funnier and more creative way.
This original and exceptional collection will be sold by auction for the benefit of ACT Responsible at the start of autumn 2010, having been presented in Cannes in preview, in the International Festival of the Movie of Cannes in May and during the International Festival of the Promotional film in June.
BE CYCLE and FASHION will be present at Who’s Next & Première Classe in september, on our FAME area !!!!