Category Archives: CHARITY EVENTS


On Aura Tout Vu, a french brand, member of the “French Syndicate of the Haute Couture” joined the event BE CYCLE & FASHION and created the SWAROVSKI BIKE!

Somwhere between the angel and the black devil, extremly chic, modern and divine…this is how one might describe the Swarovski Bike By On Aura Tout Vu!

Black Swarovski Elements cover the bike offered by Peugeot. Hand Made Piece of Art becomes an animal, a bird or an angel with its white and black feathers.

In front of the bike a small tablet shows the brand logo – so couture and frenchy…!

The bike will soon be avaliable for on line sales on

ON AURA TOUT VU – brand history

once upon a time…the “asp” company was founded in 1995.  the brand evolved in 1998 to become “on aura tout vu”, a french expression meaning “you think you’ve seen it all”.
on aura tout vu  made its name at first by creating and producing exclusive fashion accessories, embroideries, buttons and garments for various haute couture brands  before starting its own brand collections of ready-to-wear, accessories and couture clothes, home design, fragrances end make-up…

a few important dates:

  • 2009
    • co-branding caron paris
    • co-branding design, collection accessoires moulin rouge paris, by on aura tout vu paris
    • collection exclusive design accessoire, pour la maison “aux laines ecossaises”
    • presenting collections in chyprus fashion week by harper’s bazaar
  • 2008
    • co-branding caron paris
    • co-branding manufacture national de sevres
    • co-branding bacardi martini europe ( grey goose vodaka)
    • co-branding disney – minnie
    • co-branding nabaztag by violet
  • 2007-collaboration –motorola.
  • 2006-collaboration –chopard, geneva.
  • 2005
    • collaboration ups model
    • presenting retrospective collections in saint petersbourg, russia and at  kazakhstan fashion week
  • 2004- collaboration with swatch.
  • 2002- on aura tout vu debuted its own haute couture collection and  each year since is a invited member of the fédération française de la couture.
  • 2003
    • debuted its first ready to wear collection and continues to present each year.
    • designed and realised the concept car “smart- lalique – on aura tout vu” in metal, crystal  and lace – this car was offered to an auction devoting the sales proceeds to a non-profit organisation. this unique car is today owned in monaco.
  • 1998 – debuted its first accessories collection and continues to present each year.
  • 1998-2001 – opening of the concept  store «espace on aura tout vu » – presenting and co-creating art work by on aura tout vu and international contemporary artists.
  • 1995 -1999 – creating and producing accessories for various haute couture brands such as christian dior, christian lacroix,  givenchy,…. and ready to wear brands like: yves saint laurent, guy laroche, paco rabanne, nina ricci, rochas, john galliano, groupe garella, sym georges rech…)

over the years, on aura tout vu’s skill and experience resulted in a strengthened  presence in the fashion sector and enabled it to become less production-oriented for other haute couture and ready-to-wear brands and more creation and market driven for its own brands.
in light of its growing international prestige, on aura tout vu management came up with a plan that was based on expanding its product range, repositioning its offer and selectively developing a retail distribution network.

Check every day TRENDS on for more brands contributing to charity !



One Heart Channel organized with Idenium PR Agency the event BE CYCLE & FASHION EVENT – 12 famous designers creates bikes for the planet. 


Among 12 famous designers we will find: Agatha Ruiz de La Prada, Ylan Anoufa,  Kenzo Takada, Jerome L’Huillier, Kaori Ito, Karim Bonnet, Marithe Francois Girbaud… 

During the Cannes Film Festival the bike can be seen at the SPA DES STAR (rue des ETATS UNIES) and at the ART AFFAIR EXHIBITION  (Hotel Carlton International). If you are in Cannes don’t miss it ! 

ACT RESPONSIBLE mission is to make advertising people aware of their ethical , ecological responsibility through advertising messages, and the influence power of  their  creative works. Advertising has become  proper reference in terms of behaviour and attitude, reason why it should be used as a vector for ethical messages to act responsibly. 

In 2010, IDENIUM EVENT, ONE HEART CHANNEL (dedicated to solidarity and environment causes) have decided to support Act Responsible mission with a very innovative project. Using beauty and glamour to reach the communication peoples’ heart. Thanks to fashionable designers, fashionable brands too, wanting to join the cause, create a limited edition of unique pieces of Fashion customized bikes. These “oeuvres d’art”   are revealed to the world through a few high hand exhibitions: 

12- 22 MAY 2010  – SPA des stars at Cannes Film Festival



Follow BE CYCLE & FASHION, see the full reports 

20 Centres for 2010

The Official Campaign
“20 Centres for 2010” is the name of the Official Campaign of the 2010 FIFA World Cup South Africa™. Its aim is to achieve positive social change through football by building twenty Football for Hope Centres for public health, education and football across Africa. The centres will address local social challenges in disadvantaged areas and improve education and health services for young people. 20 Centres for 2010 will promote social development through football long after the final whistle of the 2010 FIFA World Cup, leaving a tangible social legacy for Africa.

USD 10 million is required to create the centres and FIFA is contributing 500 dollars for every goal scored in the FIFA World Cup qualifiers (a minimum investment of over USD 1 million). FIFA aims to raise the remaining amount through targeted alliances and cooperations.

More on

Jean Paul Gaultier to be Honored at First-Ever amfAR ‘Inspiration Gala’

AmfAR is going into overdrive this year and taking Jean Paul Gaultier along for the ride.

In addition to its annual benefit, the latest of which was this past February in NYC with guests including Lady Gaga, the charitable organization is throwing its first ever “Inspiration Gala” on June 3. 

The new gala will celebrate fashion creativity via benefits in New York, Paris and Los Angeles with proceeds going to HIV/AIDS research.

Kicking off the first of the series, Kylie Minogue will host a formal soirée to honor the work of Jean Paul Gaultie. atManhattan’s gorgeous Public Library in Bryant Park.

The cocktail event and dinner will also include a runway presentation encompassing this year’s theme: “Black Tie/Black Leather” menswear. 

And here’s a fun tidbit: Guests are encouraged to dress accordingly. (Does this mean a Marc Jacobs leather kilt?)

And If the idea of formal wear with a touch of bondage — hey, this is the designer who outfitted Madonna in the iconic cone bra, afterall — isn’t enticing enough, the gala will also feature a special musical performance. 

The act has yet to be announced, but we’re crossing our fingers it’s the Material Girl

When JPG isn’t designing haute pieces for rock stars, he’s busy with his Target collaboration.


The Oprah Magazine will celebrate its 10th anniversary in New York City from May 7-9, and registration for the Live Your Best Life Walk on Sunday, May 9 is now open.

Oprah Winfrey and special guests will lead a walk to raise money for 10 charities, selected by the editors of O, The Oprah Magazine. The top 10 fundraisers will walk alongside Oprah, and a celebration at the finish line for all participants will close the weekend’s festivities.

The walk takes place on the final day of the weekend-long celebration, and is open to all who want to take part and give back. A limited number of tickets are still available for the Live Your Best Life Weekend event at, but even non-ticket holders can participate as well.

Special guests scheduled to appear include: singer, actress and comedian, Bette Midler, singer/songwriter Mary J. Blige, singer/songwriter Tracy Chapman, country musician Emmylou Harris, singer/songwriter Neko Case, Twilight actress Rachelle Lefevre, House actress Lisa Edelstein, cardiothoracic surgeon Dr. Oz, actor Sam Waterston, singer/songwriter Caitlin Crosby, Food Network celebrity chef’s Aaron McCargo, Jr. and Mindy Segal and more!

The 10 charities benefitting from the Live Your Best Life Walk are:

  • A Better Chance – providing young people of color with educational opportunities to help them assume positions of leadership in American society.
  • Best Friends Animal Society – bringing about a time when there are No More Homeless Pets.
  • Camp Cope – helping the children of wounded, deployed and fallen service members cope with the effects of war and the sacrifices they are asked to make.
  • FFAWN – Mary J. Blige’s foundation that inspires women from all walks of life to gain the confidence and skills they need to reach their individual potential.
  • HealthCorps – a proactive health movement founded by Dr. Mehmet Oz to help American students and communities take charge of their health.
  • New York Restoration Project (NYRP) – carrying out founder Bette Midler’s dream of a cleaner, more beautiful New York City.
  • Oceana – dedicated to restoring and protecting the world’s oceans.
  • The Ovarian Cancer Research Fund (OCRF) – funding research to find a method of early detection and ultimately a cure for ovarian cancer.
  • Partners in Health – working to deliver quality health care to communities devastated by poverty and disease.
  • Share Our Strength – working to end childhood hunger in America by 2015.

To register and learn more about the Live Your Best Life Walk visit Upon signing up, walkers will choose the organization they want to support. Registration fee is $30 plus a service fee. Each participant will receive a LYBL Walk T-Shirt.

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