CREATE FOR THE PLANETE
« BE CYCLE & FASHION »
12 designers customise bicycles (the famous fixie) provided by Peugeot
to support ACT Responsible association.
Because now sustainable development has become a lifestyle and a source of daily inspiration, Idenium press office, the environmental & humanitarian media One Heart Channel and Sylvie Burger Conseil have called up great names in the fashion and design world : Agatha Ruiz de la Prada, Ylan Anoufa, Antik Batik, Karim Bonnet, François Duris, Marithé et François Girbaud, Elieux by Kaori Ito, Jean-Claude Jitrois, Jérome L’huillier, Swarovski by On aura tout vu, Kenzo Takada… who have kindly agreed to support the operation Be Cycle & Fashion by customizing THE ultimate symbol of environmental responsibility: a bike!
These unique creations conceived and realized by each artist, will be auctioned to benefit the association’s ACT Responsible.
As a cult object and symbol of a responsible attitude, cycling made its comeback in many major cities. Very likely, it became the flagship of the new eco-committed generation.
Meanwhile, fashion, luxury and design have established a real dialogue for several years with the creative and sustainable development, turning it more attractive.Therefore it made sense to fashion designers, French and international ones, to participate and customize one of the famous bike “fixed gear” offered by Peugeot.
By transforming these twelve bikes into true pieces of art, artists expressed their vision of an ethical fashion, in line with the times, in order to sensitize the public to experience the daily life and sustainable development in a friendly and creative way.
THE « BE CYCLE & FASHION 2010 » DESIGNERS
AGATHA RUIZ DE LA PRADA
(Godmother of the operation)
ELIEUX by KAORI ITO
FRANCOIS DURIS FOR PEUGEOT
MARITHE & FRANCOIS GIRBAUD
SWAROVSKI BY ON AURA TOUT VU
A special thank to Ylan Anoufa, young French designer, who not only customized one the 12 bikes but also realised the 3 Agatha Ruiz de la Prada, Kenzo Takada and Jérôme L’Huillier creations as the style and project director.
Watch daily reports and the making of on http://www.oneheartchannel.fr/becycle !!!
For more information or if you would like to buy one of the bikes please contact firstname.lastname@example.org