THE FIRST 10 BIKES CUSTOMISED by WORLD FAMOUS DESIGNERS

AGATHA RUIZ DE LA PRADA / http://www.oneheartchannel.fr/becycle

MARITHE & FRANCOIS GIRBAUD

JEROME L’HUILLIER

JEAN CLAUDE JITROIS

KARIM BONNET, IMPASSE DE LA DEFENSE

KENZO TAKADA

KAORI ITO, ELIEUX

FRANCOIS DURIS PEUGEOT

YLAN ANOUFA

http://www.oneheartchannel.fr/becycle

The designers participating to the event all have an eco-responsible attitude on a daily basis. They share the commitment of the ACT Responsible Association, which supports a more responsible communication. With this eco-creative operation that became a reality thanks also to our partner Peugeot, we want to say to all generations that sustainable development, far from being a constraint, can be experienced in a glamorous, trendy and creative way!
Since 2001, the non-profit ACT Responsible association collects international advertising campaigns that promote social and environmental causes. By exhibiting these campaigns to the world, the association seeks to show how the creativity of advertising can be used to help & promote sustainable development issues.

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SIGN THE PETITION TO END HUNGER

Jeremy Irons is Mad as Hell that 1 billion people in the world are chronically hungry. And he wants you to get mad, too.
Watch the video on http://www.oneheartchannel.com/index.php?page=video&vid=1147&auto=1

Sharing a vision of a world without hunger is the first step. Ending gender inequality and empowering women to play a bigger role in agricultural development is another. The problem of hunger should be a top priority in impoverished countries. Small-scale farmers should be given the opportunities and education they need to produce enough food and income to feed their families. Rural economies need to grow to expand job opportunities for those who need them and slow the pace of rural-to-urban migration. More emphasis needs to be placed on improving small farmers’ access to both domestic and international markets. Our natural resources need to be properly managed to ensure the land is not being over-used. The public and private sectors need to work together to end poverty and inequality and improve access to safe food for all

Carla Bruni-Sarkozy endorses UNAIDS call to virtually eliminate mother-to-child HIV transmission by 2015

Carla Bruni-Sarkozy echoed UNAIDS call to virtually eliminate mother-to-child HIV transmission by 2015 while addressing the UN Secretary General Ban Ki-moon and leaders at a side event to the opening of the United Nations General Assembly in New York. The President of Burkina Faso Mr Blaise Compaoré and the Prime Minister of Ethiopia Mr Meles Zenawi co-chaired the event. Following an UNAIDS press release.

http://www.oneheartchannel.com/index.php?page=video&vid=1146&auto=1

“Around the world only a third of women living with HIV receive the necessary treatment to prevent the transmission. Isn’t it an immense injustice, that thousands of children still are born with HIV, when treatment exists, when no baby needs to be born with HIV?” asked the First Lady of France and the Global Fund’s Ambassador for the protection of mothers and children against AIDS. Ms Bruni-Sarkozy called on global leaders to double the number of HIV-positive pregnant women who receive effective antiretroviral treatment within 18 months.

UN Secretary-General Ban Ki-moon called for a more ambitious approach: “We have effective drugs. There is no reason why any mother should die of AIDS. There is no cause for any child to be born with HIV,” he said. “If we work hard enough we can virtually eliminate mother-to-child transmission.”

Community member Christina Rodriguez, 17 years-old, from New York called for access to services for young people, and shared a moving personal testimony from Keren Gonzalez, 13 years-old, from Honduras, who could not attend the meeting. Morolake Odetoyinbo from Nigeria highlighted the importance of provinding treatment, care and support for mothers living with HIV so that they can stay alive and take care of their children, and called for urgent leadership to deliver on this life-saving commitment.

Other leaders participated in the event including President Sarkozy of France, President Abdoulaye Wade of Senegal, Prime Minister Balkenende of the Netherlands, as well as First Ladies of several countries.

Countries will work with the Global Fund, UNAIDS and UNICEF support to ensure rapid scale-up of programmes to prevent transmission of HIV from mothers to children. The Global Fund will support the switch from single-dose Nevirapine to more effective dual and triple therapy regimens in the next 18 months. More emphasis and funds will be applied to comprehensive programmes addressing reproductive health and the strengthening of maternal and child health services.

Executive Director Michel Sidibé UNAIDS has made the prevention of mothers from dying and babies from becoming infected with HIV a priority and it is one of the nine priority areas in the UNAIDS Outcome Framework 2009-2011.

More on http://www.oneheartchannel.com

BIKES BY DESIGNERS… how fixie can change? join www.oneheartchannel.fr/becycle

CREATE FOR THE PLANETE

« BE CYCLE & FASHION »

http://www.oneheartchannel.fr/becycle

12 designers customise bicycles (the famous fixie)  provided by Peugeot

to support ACT Responsible association.

BE CYCLE & FASHION on ONE HEART CHANNELBecause now sustainable development has become a lifestyle and a source of daily inspiration, Idenium press office, the environmental & humanitarian media One Heart Channel and Sylvie Burger Conseil have called up great names in the fashion and design world : Agatha Ruiz de la Prada, Ylan Anoufa, Antik Batik, Karim Bonnet, François Duris, Marithé et François Girbaud, Elieux by Kaori Ito, Jean-Claude Jitrois, Jérome L’huillier, Swarovski by On aura tout vu, Kenzo Takada… who have kindly agreed to support the operation Be Cycle & Fashion by customizing THE ultimate symbol of environmental responsibility: a bike!

These unique creations conceived and realized by each artist, will be auctioned to benefit the association’s ACT Responsible.

As a cult object and symbol of a responsible attitude, cycling made its comeback in many major cities. Very likely, it became the flagship of the new eco-committed generation.

Meanwhile, fashion, luxury and design have established a real dialogue for several years with the creative and sustainable development, turning it more attractive.Therefore it made sense to fashion designers, French and international ones, to participate and customize one of the famous bike “fixed gear” offered  by Peugeot.
By transforming these twelve bikes into true pieces of art, artists expressed their vision of an ethical fashion, in line with the times, in order to sensitize the public to experience the daily life and sustainable development in a friendly and creative way.

THE « BE CYCLE & FASHION 2010 » DESIGNERS

AGATHA RUIZ DE LA PRADA

(Godmother of the operation)

http://www.oneheartchannel.fr/becycle/bikes.php?id=29

YLAN ANOUFA

http://www.oneheartchannel.fr/becycle/bikes.php?id=28

ANTIK BATIK

http://www.oneheartchannel.fr/becycle/bikes.php?id=30

ELIEUX by KAORI ITO

http://www.oneheartchannel.fr/becycle/bikes.php?id=27

KARIM BONNET

http://www.oneheartchannel.fr/becycle/bikes.php?id=25

FRANCOIS DURIS FOR PEUGEOT

MARITHE & FRANCOIS GIRBAUD

http://www.oneheartchannel.fr/becycle/bikes.php?id=26

JEAN-CLAUDE JITROIS

http://www.oneheartchannel.fr/becycle/bikes.php?id=18


JEROME L’HUILLIER

KENZO TAKADA

SWAROVSKI BY ON AURA TOUT VU

ORA ITO

A special thank to Ylan Anoufa, young French designer, who not only customized one the 12 bikes but also realised the 3 Agatha Ruiz de la Prada,  Kenzo Takada  and Jérôme L’Huillier creations as the style and project director.

www.anoufa.com

Watch daily reports and the making of on http://www.oneheartchannel.fr/becycle  !!!

For more information or if you would like to buy one of the bikes please contact anna@oneheartchannel.com

KEEP A CHILD ALIVE – THE BLACK BALL REPORT

On the 27th of May Alicia Keyes hostes The Black Ball Event for Keep a Child Alive Foundation. Thandie Newton comes out to support the Keep A Child Alive Black Ball fundraiser in London, England.

The Keep a Child Alive Black Ball is a star-studded event where celebrity and philanthropy walk hand in hand, raising hopes, dreams and millions of dollars to benefit KCA’s work. The evening celebrates the work of the world’s most influential humanitarians, prominent entrepreneurs, entertainers and politicians who continue to attend and lend their support each year.

Guests of The Black Ball enjoy an intimate cocktail party, live auction and spectacular seated dinner. The evening’s program, features an awards ceremony for our honorees with extraordinary performances by the world’s top recording artists.

Throughout the years, Alicia Keys has shared the Black Ball stage with Bono, Annie Lennox, David Bowie, Gwen Stefani, Jennifer Hudson, John Mayer, Justin Timberlake, Common, Sheryl Crow, Lenny Kravitz, Angelique Kidjo, Femi Kuti, Baaba Maal, Damian Marley, John Mayer, Lou Reed, Paul Simon, Kathleen Battle and Usher amongst others. Our Black Ball honorees are an incredible group of humanitarians who use their willpower, fame, and courage to save lives devastated by the AIDS pandemic.

Check out the video report on: http://www.oneheartchannel.com/index.php?page=video&vid=1126&auto=1

And more information on the association is avaliable on: http://keepachildalive.org/about/

BIKES BY FAMOUS DESIGNERS – BE CYCLE & FASHION, CREATE FOR THE PLANET

One Heart Channel organized with Idenium PR Agency the event BE CYCLE & FASHION EVENT – 12 famous designers creates bikes for the planet. 

YLAN ANOUFA BIKE

Among 12 famous designers we will find: Agatha Ruiz de La Prada, Ylan Anoufa,  Kenzo Takada, Jerome L’Huillier, Kaori Ito, Karim Bonnet, Marithe Francois Girbaud… 

During the Cannes Film Festival the bike can be seen at the SPA DES STAR (rue des ETATS UNIES) and at the ART AFFAIR EXHIBITION  (Hotel Carlton International). If you are in Cannes don’t miss it ! 

ACT RESPONSIBLE mission is to make advertising people aware of their ethical , ecological responsibility through advertising messages, and the influence power of  their  creative works. Advertising has become  proper reference in terms of behaviour and attitude, reason why it should be used as a vector for ethical messages to act responsibly. 

In 2010, IDENIUM EVENT, ONE HEART CHANNEL (dedicated to solidarity and environment causes) have decided to support Act Responsible mission with a very innovative project. Using beauty and glamour to reach the communication peoples’ heart. Thanks to fashionable designers, fashionable brands too, wanting to join the cause, create a limited edition of unique pieces of Fashion customized bikes. These “oeuvres d’art”   are revealed to the world through a few high hand exhibitions: 

12- 22 MAY 2010  – SPA des stars at Cannes Film Festival

20- 24 MAY 2010 – ADVERTISMENT FESTIVAL IN CANNES

28TH of MAY 2010 – AUCTION, COCKTAIL and EXHIBITION at the PALAIS DE TOKYO

Follow BE CYCLE & FASHION, see the full reports http://www.oneheartchannel.com 

2010 Fashion Against AIDS Campaign

Fashion Against AIDS Festival Collection Launches May 20th! 

H&M’s Divided department has designed a complete collection for young women and men for the pop festival season, including tents, folding chairs and washbags containing everything you need- including of course some condoms!

The extremely cool collection hits the stores in 32 countries worldwide -including Europe, the UK, the US, Canada, Russia, Japan and China- on May 20th and 25% of the full sales price will be donated to four organizations fighting HIV/AIDS among young people: UNFPA (the Population Fund of the United Nations), MTV Staying Alive, YouthAIDS -and of course Designers against AIDS, who presented the idea for FAA to H&M way back in autumn 2006. With the donation money, many new projects have been and will be financed all over the world, including our new International HIV/AIDS Awareness Education Center IHAEC, that opens this June in Antwerp, Belgium. Say what you want about fashion, but it surely has been good to us!

On the opening picture you see Katy Perry (one of the stars of our second FAA campaign), wearing a denim bodycon dress from our upcoming FAA3 collection- if you’re fast, you can get your hands on a dress just like that on May 20th in a H&M near you!